Every listing that you take is an opportunity to elevate your brand as an agent and generate more business.
Back in the summer of twenty-twenty three we had the opportunity to list a spectacular house in Green Hills. From the vintage European lighting to the Gucci wallpaper, this home defined maximalism. Sure, we were excited about the commission on a $5M listing, but more importantly, we saw it as an opportunity for us to elevate our brand as luxury agents.
In addition to the professional photography, videography and the social media that we already implement with our in house marketing team, we invited an influencer with a huge following to come shoot content with me in the house. His post generated almost a MILLION views on TikTok, a metric we can now share with every future seller.
We made a mindset shift and stopped gatekeeping our listings from other agents in our market who wanted to shoot social media content to promote their own brands. Instead, we hosted our very first social media content creation day where we invited other agents to have a dedicated appointment in our listing to create their own content for their socials. A win-win.
The Barbie Movie had just come out, so our broker open house theme was “Barbie’s Dreamhouse.” We had FunBoy pool toys floating in the pool, custom Barbie cookies, and even pink fringe on the golf cart that drove guests up to the home. Piggybacking on an already trending topic generated so much more excitement and visibility than a typical “wine & cheese.”
Since the debut of this listing, our team’s reputation as top notch real estate marketers has been solidified, resulting in numerous new listings, as well as the highest compliment- being asked to co-list properties with other agents who don’t have the systems in place to market at this level.
The takeaway? Stop looking at your listing commissions as an entitlement and start looking at the money you’ll earn as an opportunity to reinvest not only in the sale of the property, but also in your business.
