Coaching, Strategy & Systems for Agents Ready to Scale Like a CEO
You weren’t meant to hustle your way to burnout. You were meant to lead like a CEO—strategically, sustainably, and in full alignment with the life you actually want. The Elevated Agent Collective gives you the coaching, community, and systems to finally build a business that feels as good as it looks—and scales with ease.
as seen on
You're Not a Typical Agent. You're an Elevated Agent.
An elevated agent follows no ones playbook but her own.
- Doesn't just treat her business like a business she... KNOWS SHE IS THE BUSINESS.
- Doesn't just chase success she... EMBODIES IT.
- Prioritizes herself and... REFUSES TO RUN HERSELF INTO THE GROUND.
- Doesn't want just money she... WANTS AND EXPECTS TRUE WEALTH.
- Stands out not by following trends she...SETS HER OWN TRENDS.
- Is in charge of her time and...GETS THE BIGGEST BANG FOR HER ENERGETIC BUCK.
- Knows her worth and that she...IS HER MOST VALUABLE ASSET.
"Most real estate professionals do not know how to do business the way Lacey does."
Rory Vaden, NY Times Best Selling Author, world-renowned keynote speaker, co-founder of Brand Builders Group, and expert in the psychology of influence
More client testimonials:
It's time to build the real estate empire you know you're worthy of
This is your invitation to join us inside the Elevated Agent Collective
I will give you the strategies and systems, mindset support, and energetic up-levels I've personally used to go from zero to $150m worth of listings in our pipeline. Ready to finally start seeing real results in your business?
recession-proof your growth
Our team is consistently closing nearly $100M worth of real estate annually and ranked in the top 10 for small teams in the state of TN.
I’m going to be walking you through the very best of what I’ve learned and experienced in taking my business from basically zero in 2014 to running a top 1% luxury real estate team.
Here's a secret: all that advice you've heard... you don't have to do any of it.
You can create massive success on your own terms. But the truth is- typical agents don't know that.
Typical Agents
- Go through feast or famine money cycles.
-
Get bossed around
by their clients. -
Think they have to wear
a million hats. - Think that being available 24/7 is just part of the job.
- Struggle to gain traction growing their business.
- Don't know where to focus their energy and are completely overwhelmed by their to-do list.
Elevated Agents
- Build wealth.
- Are leaders.
-
Operate in their
zone of genius. -
Balance their work
and personal lives. - Attract business naturally.
- Are calm and confident.
There is a better way!
I’m proof that it’s possible and my mission is to help you become the proof of it, too.
"The Collective isn’t just about scaling your business. It’s about scaling your business on your terms—without sacrificing your life in the process."
- Lacey Newman
Hi there! I'm Lacey Newman.
I Know What It Feels Like to Want More—And to Know You’re Meant for More.
For the first 10 years of my career, I did everything the way I thought I was supposed to. I worked around the clock. I answered every late-night call. I sacrificed vacations, time with my kids, and my own peace just to keep up.
And on paper, it worked. I was successful.
But behind the scenes? My business felt chaotic, my income was inconsistent, and I was constantly exhausted.
Then, in 2014, everything changed. I got divorced.
Suddenly, my entire future—the one I had spent years building—felt like it had crumbled overnight.
And to make it worse? The people around me—the people who thought they knew me—decided that my earning potential, my value, was about $50,000 a year.
For a moment, I believed them. But deep down, I knew something they didn’t.
I knew I wasn’t going to settle for someone else’s version of my future. So I got to work
But this time, I refused to do things the way I had before.
I stopped trying to fit myself into the version of success I thought I needed to follow, and I started building my business in a way that actually worked for me.
I took control of my schedule instead of letting my business run my life.
I elevated my marketing, my branding, and my systems so I could attract the right clients instead of chasing them. I built a business that supported my life—not one that consumed it.
And everything changed.
Today, I’m the co-founder of the Heard Newman Team at COMPASS, leading a RealTrends top 1.5% team with $150M in our pipeline for 2024—in one of the lowest markets in recent history.
But more importantly? I have a business that I love, that feels aligned, and that gives me the life I actually want.
And I want that for you, too.
You don’t have to hustle harder to create the business you want. You just need the right strategy and support to build it the right way.
That’s why I created The Elevated Agent Collective.
Because if I could rebuild my business and my life from the ground up—on my terms—I know it’s possible for you, too. Are you ready to elevate?
I know for sure that if having
More Money
More Business
& More Peace
has been possible for me, IT IS ABSOLUTELY POSSIBLE FOR YOU.
the methodology
Module 01
Elevate Your CEO Status
OWN Your Business So You Can Grow Your Business with my Framework to Organize, Analyze and Optimize
Module 02
Elevate Your Brand
Learn the Secrets to Magnetically Attract Your Ideal Client with an Authentic Personal Brand
Module 03
Elevate Your Vision
Create Your Most Ideal Opportunities by Transforming into Your Most Ideal Self
Module 04
Elevate Your Vibe
Optimize Your Energy Investments to Multiply Your Time and Get More Bang for Your Energetic Buck
Module 05
Elevate Your Boundaries
Safeguard Your Most Valuable Resource and Be Respected as the High Level Professional You Are
Module 06
Elevate Your Wealth
Maximize Your Revenue Generating Activities and Create Abundance in Your Business without Burning Out
the program
This isn’t just another coaching program—it’s a complete business elevation system designed to help you scale like a CEO.
Inside The Elevated Agent Collective, you’ll get access to the exact coaching, community, and systems that helped me build a top 1% real estate team—without burning out or sacrificing my life to my business. From live coaching and accountability to proven frameworks and behind-the-scenes resources, everything inside The Collective is built to help you grow your income, streamline your operations, and elevate your presence—without working 24/7.
Here's what's included in your membership:
01
ELEVATED INSPIRATION
Live Coaching & Strategy to Scale With Confidence
Success doesn’t happen in isolation. Inside The Collective, you’ll have access to expert coaching, a proven framework, and a high-level community to help you scale your business strategically.
Weekly Live Group Coaching Calls
- Weekly coaching calls covering systems, strategy, and mindset to help you scale like a CEO on Tuesdays at 10am CST.
- Get direct coaching, real-time troubleshooting, and tactical strategies to refine your business.
- Elevate your standards, elevate your results.
Monthly Elevation Accelerator Call
- Think of this as your GPS for business growth—a dedicated time each month to zoom out, realign with your goals, and make sure you're on the right track.
- Whether you’re new to The Collective or need a reset, this call ensures you’re plugged into the program and maximizing every resource available.
1st Thursday of the month 3-4pm CST
02
ELEVATED COLLABORATION
Community & Accountability for Ongoing Support
Can you do this alone? Sure. But it’s a lot more fun, fulfilling, and effective when you’re surrounded by agents who are just as committed as you are.
Digital In-App Community
- A private space to connect with like-minded agents, ask questions, and share wins in real time.
- Ongoing access to support, resources, and bonus training.
Accountability Groups
- Small, self-led groups of agents who are exactly where you are in business, helping you stay on track, push forward, and execute faster.
- Challenges, collaboration, and ongoing peer support to keep you in action.
The Vault unlocks the systems, strategies, and secrets of a 7-figure CEO—so you can scale with success and sanity. Scaling your real estate business isn’t about doing more—it’s about doing the right things with the right strategy.
Inside The Vault, you’ll get access to the exact systems, workflows, and frameworks used by our team to generate multiple 7-figure annual gross commission income—without working 24/7.
🔓 The Vault unlocks in April—exclusively inside The Collective.
What’s Inside The Vault:
- Operations Manual → Build a business that runs smoothly and efficiently.
- Hiring & Onboarding Systems → If you want to grow, you need the right team.
- Buyer & Seller Process Resources → Elevate your client experience and create a premium reputation.
- Brand & Visibility Blueprints → Elevate your presence, grow your influence, and attract more of the right clients.
- Direct Access to My Trusted Vendors → Stop wasting time figuring out everything on your own—get connected with the right people who can help you scale.
the BONUSES
Bonus #1
Elevated Agent Academy
Instant access to my digital course, The Elevated Agent Academy, where I walk you through everything I’ve done to build my top 1% luxury real estate team. No gatekeeping whatsoever!
Learn on your own schedule with concise, efficient pre-recorded lessons & accompanying workbooks designed to maximize your time & transformation.
Bonus #2
"Own Your Business" Real Estate Tracker
the results
Agents inside the Collective don’t just grow their businesses—they transform them.
Here’s what you’ll walk away with:
- A Business That Runs Smoothly, Not One That Runs You Into the Ground
- A Clear, Predictable Path to More Income (Without More Work)
- More Confidence & Control Over Your Business
- A Recognizable, Market-Dominating Brand
- A High-Level Network That Pushes You Forward
the investment
client love
"As a woman who had been grappling with feelings of being stuck and self-doubt, this course was a revelation."
"Through engaging discussions, practical exercises, and hands-on experiences, I was able to break free from the limitations I had imposed on myself. I learned to navigate challenges with newfound confidence and embrace opportunities with a sense of empowerment."
- KAITLYN W.
"The Elevated Agent Collective raises the bar and provides a towering and refreshing perspective."
"If you’re looking for permission to immediately trash every ineffective, archaic business practice, discover your ideal client, redefine what success means and embrace the areas of your business which are already infusing life into your experience as an agent, this is the group for you."
- JOSH W
"Joining the Elevated Agent Collective has been one of my best decisions of 2024. "
"It helped me gain so much clarity not only on the 'why' behind my business but on how to run it as a true high-level professional. If you've been complacent in your business or just need guidance on how to take it to the next level - this is for you! The best money is always spent investing in yourself!"
- JAZMYN B
questions & Answers
Is this program right for me?
The Elevated Agent Collective is for unapologetically ambitious agents who are ready to refine, streamline, and scale their business—without adding more to their workload.
This program is designed for:
Experienced agents looking to elevate their systems, marketing, and operations for sustainable growth.
Agents who are tired of reactive growth and want a clear, structured path to consistency, profitability, and authority in their market.
This is NOT for agents looking for:
- Basic real estate instruction (contracts, how to write an offer, how to pass the exam, etc.).
- A quick-fix or generic coaching.
- Someone to do the work for them instead of guiding them to step into their role as a CEO.
What is the total time commitment?
*Important Note* A strict six month commitment is required.
This program helps you create systems in your business that save you time and allow you to operate more efficiently as a business owner. Don’t think of it as something “else” to add to your plate. Think of it as a way to help you focus on the right things- what is most important to grow your business and increase your revenue.
There are over 10 hours of pre-recorded trainings, + workbooks and bonus materials, including the most valuable asset of my business, the OWN Your Business Real Estate Tracker. You can work through the material at your own pace.
The live group coaching calls are 1 hr once a week for 6 months.
Can I cancel any time?
Because you get all of the content as soon as you register, I require a strict six-month commitment for every person who joins. After six months, you’re welcome to cancel (by emailing [email protected] three days before your next billing cycle). Otherwise, your membership will automatically renew, and you’ll continue to be billed until you cancel.
Do I get to keep the content?
You’ll have access to all content for as long as you’re an active, paying member. Upon cancelling your membership/the month you’ve paid through being completed, you will lose access to the membership site and community.
Can you tell me more about the coaching calls?
Calls will take place on Tuesdays at 10am CST. This is a judgment free zone, so come as you are and be ready with your camera on.
This your chance to get your specific questions answered. I’ve found that the people who raise their hand the most, get the most out of this program.
Weekly calls will not be held during the weeks of major holidays, including the 4th of July, Labor Day, Memorial Day, Thanksgiving, Christmas, New Year’s, and Easter. Other than those blackout weeks, I’ll occasionally have a guest expert or pre-recorded training in my absence, up to 6 times per year.
Is this the right time to join?
Achieving next-level results requires next-level standards, strategy, and accountability.
If you feel stuck in a cycle of working harder without seeing real, scalable growth, or if you know you’re capable of more but need the right structure to get there, then The Collective is exactly what you need.
The Collective isn’t about doing more—it’s about doing the right things better, with strategy, systems, and support.
With pricing increasing on April 1, now is the time to step into the next level of your business.
Are there other ways to work with you?
The Elevated Agent Collective is the best way to get ongoing coaching, strategy, and community support to scale your real estate business.
If you’re looking for a more personalized coaching experience, I do offer limited high-touch coaching opportunities for agents who are ready for deeper strategy and direct guidance.
To inquire about private coaching or other ways to work with me, email me at [email protected], and we can discuss the best fit for your goals.
A Heartfelt Note from Lacey
I Created This Program Because…
I know what it feels like to look at your life and wonder, “Is this really it?”
To have the house, the career, the external success—but still feel like you’re playing small.
To realize that the business you built doesn’t actually fit the life you want.
I also know what it feels like to be underestimated.
In 2014, after my divorce, the people around me decided my “earning potential”—my worth—would be about $50,000 a year. And for a while, I let them be right.
But deep down, I knew something they didn’t: I was made for more. And so are you.
This Isn’t About Doing More—It’s About Doing What’s Aligned
For years, I followed the “rules” of real estate. I worked 24/7, answered every call, chased every deal. And on paper, I was successful.
But I was also exhausted. Stretched thin. Building a business that controlled me instead of the other way around.
Everything changed when I stopped doing what I thought I was supposed to do and started building my business in alignment with my strengths, vision, and values.
That’s when the success, the freedom, the growth—all of it—started to feel effortless. Because alignment is the wealth accelerator.
Not working harder. Not chasing every deal. Not following someone else’s version of success. And that’s why I built The Elevated Agent Collective.
This is the program I wish I had when I was rebuilding my business—a proven roadmap, a community of high-level agents, and the real-world systems that actually make scaling feel simple.
Like Ed Mylett says: “One of the most insidious forms of child neglect is a parent who doesn’t go after their dreams and highest purpose.”
I don’t take that lightly.
Because I know that how you show up for yourself—how you pursue the life and business you actually want—sets the tone for everything.
And I want you to have the roadmap that makes that happen.
The question is: Are you ready to stop settling and start building a business that truly fits your life?
– Love, Lacey
