The Elevated Agent Collective, we have been focused on a topic that resonates deeply with many real estate professionals: how to generate more consistent listings. For many of us, this means breaking free from the feast or famine cycle—a pattern that leaves us feeling anxious during slower seasons, and wondering when our next paycheck will come. This feeling can be especially acute as we approach the end of the year, when listings tend to dwindle and the pressure mounts.
To navigate these fluctuations successfully, it’s crucial to have a year-round plan in place. This is where the Strategic Vision Workshop: A 3 Series Workshop To Craft Your Plan For A Breakthrough 2025 comes into play, providing you with the tools to create a roadmap for sustained success throughout the year.
Here are several actionable and creative strategies to ensure you stay connected with your network and generate consistent listings:
1. Client Appreciation Events
Hosting client events is a fantastic way to create memorable touch points with your network. Annual events like a fall festival, summer BBQ, or holiday party not only bring people together but also keep your brand top-of-mind. For example, The Heard Newman Team is organizing Merry at Montrose Mansion, a combined holiday client event and broker open house in December. Make it family-friendly, invite clients to bring friends, and create fun photo opportunities to enhance visibility.
2. Quarterly Touch Program
Implement a quarterly touchpoint program to connect with past clients through seasonal updates. Here’s a breakdown:
- Spring: Send a beautifully designed e-guide with DIY projects or trendy home decor ideas.
- Summer: Deliver a small package with picnic supplies or BBQ recipes, encouraging outdoor fun.
- Fall: Share market updates along with a collection of seasonal recipes featuring local ingredients.
- Winter: Send a small gift like a branded calendar or holiday card with tax-saving tips for homeowners.
3. Personalized Home Anniversary and Birthday Gifts
A thoughtful, branded gift for each client’s home purchase anniversary or birthday can make a big impact. Even a handwritten card or small treat can strengthen your connection. Use a CRM to track these important dates, allowing you to automate reminders. Services like Giftly can help you send small gifts like coffee or treats effortlessly.
4. Market Updates and Property Valuations
Send personalized property valuation reports or market insights tailored to your clients’ neighborhoods. Position these as “annual investment reviews,” providing valuable information without a sales pitch.
5. Local Business Partnerships
Form partnerships with local businesses—coffee shops, gyms, salons—to offer exclusive perks to your clients. This could include discounts or gift cards. In return, promote these businesses in your newsletters, creating a cross-referral network that enhances visibility and trust.
6. Curated Monthly or Quarterly Newsletters
Send out a digital newsletter packed with local real estate news, design tips, and upcoming events. Include a section on recent listings or market insights to reinforce your expertise, and personalize it with family or community updates to foster an ongoing conversation.
7. Social Media “Client Highlight” Series
Feature past clients or referrals in your social media posts. Highlight families who’ve recently moved in with a photo (with their permission) and a short story about how you helped them. This keeps you top-of-mind and promotes referrals organically.
8. Holiday Pop-By Gifts
Hand-deliver small gifts to past clients around the holidays—think branded ornaments, holiday treats, or small plants. A simple note thanking them for their trust and reminding them of your availability for referrals makes these gestures even more meaningful.
9. Ask for Referrals Consistently but Naturally
Frame your request for referrals around the idea of helping people in your client’s circle. For example: “If you know someone looking for guidance in real estate, I’d love to be a resource! Feel free to introduce us for a quick chat.” Using a CRM can help systematize these approaches, ensuring consistency while freeing up time for prospecting new leads.
10. Intentional Social Media Engagement
Engage daily with the content of your top clients and sphere of influence. Add them to your favorites list on platforms like Instagram, so you can like, comment, and share their posts with genuine interest. This deepens relationships and keeps you top-of-mind.
Join The Elevated Agent Collective & Strategic Vision Workshop
By implementing these strategies, you can cultivate lasting connections, enhance your visibility, and break free from the feast or famine cycle. This time of year can be particularly challenging, but with a well-thought-out plan and proactive engagement, you can set yourself up for success in the coming months. You may be thinking… “How am I actually going to implement all of these strategies?”
By joining The Elevated Agent Collective and participating in the Strategic Vision Workshop, you will end November with a completed template, where each week of 2025 you will know exactly what to do to market your brand and listings.
You missed the 1-1 Jump Start Coaching call bonus, but it’s not too late to take part in the Strategic Vision Workshop which begins this Tuesday! Join us by November 4th!
