We all know that they key to getting more referrals is having happy clients, right? But there’s something you may be doing that is keeping you from getting as many referrals as you could be.
I used to think that my job was to work “behind the scenes” and I wanted my clients to have a super smooth transaction that happened kind of like magic. Because when they get to the end of their smooth, flawless deal they’re happy, right? Absolutely! Hopefully they refer you more business.
But they could be even happier (and you could get even MORE referrals) if you did ONE thing differently. Rather than working “behind the scenes,” give them a front row seat to everything you’re doing for them.
Think about it like this….we all know that we are NOT happy when someone or something doesn’t live up to our expectations. But it stands to reason that the inverse is also true. We are SUPER happy when someone sets an expectation and then meets it. Because not only do we get the internal satisfaction of getting the outcome we desired, but that positive feeling is doubled when it is accompanied by also having our expectations met.
So, make sure that your clients know exactly what you’re going to do for them to get them from where they are today….searching for their dream home…wanting to sell their home for top dollar, etc. to where they want to be. Lay out your plan clearly and effectively so they see the value you’re providing and all of the hard work you’re going to put in along the way. And then of course, the most important part of all, do exactly what you said you’d do.
At the end of the deal, you’ll not only have a happy client, you’ll also have a client who has a deeper perspective of the value you provide and knows that you’re the kind of agent who does exactly what she says she will.
