For the longest time, real estate agents have relied on relationships as the foundation of their business. Of course, this is a relationship business!
We’ve clearly fallen short in communicating our value. Check any headline.
It’s time to recognize that real estate is transforming into a value-centric industry.
Gone are the days where success is solely based on the depth of your network. Now, it’s about your ability not only to provide genuine value but also effectively communicate it. The best agents of the future will be the ones with well defined systems and processes that show their clients exactly what they’re paying for.
How do you communicate your worth effectively?
First, you’ve got to believe in the value of what you do. Realize that your knowledge and expertise is building people’s dreams, growing their wealth, and helping them through hard times.
Second, set expectations. Stop being a “secret agent,” and explain the process and all that you’re going to do for them. At the root of all conflict is a violation of expectations. So, it stands to reason that setting and meeting expectations paves the way for happy clients.
Lastly, believe in yourself. Having confidence in your own worth is contagious. When you exude confidence, clients are more likely to trust and appreciate the value you provide.
As we navigate this transformative period in real estate, let’s embrace the shift.
