You’re going to struggle if you can’t do this…

For the longest time, real estate agents have relied on relationships as the foundation of their business. Of course, this is a relationship business!  We’ve clearly fallen short in communicating our value. Check any headline. It’s time to recognize that real estate is transforming into a value-centric industry.  Gone are the days where success is […]

The #1 thing holding agents back

There’s a difference between real estate agents and most small business owners. Actually, there are a lot of differences. But right now I’m going to focus on the #1 reason why so many agents struggle to grow their business from the beginning, or hit a ceiling in production that they can’t break through.  It’s because […]

One quick fix to get more referrals from past clients

We all know that they key to getting more referrals is having happy clients, right? But there’s something you may be doing that is keeping you from getting as many referrals as you could be. I used to think that my job was to work “behind the scenes” and I wanted my clients to have […]

I’m still young…for a real estate agent!

You know what I think is really cool about the real estate industry? That 66% of Realtors are female and the median age is 56!   I turned 43 this week and it feels SO GOOD knowing that I’m still young (for a Realtor, lol!), but also that the OLDER I get in this business, the […]

See Real Estate Differently 

Those of us who see real estate differently than it has been perceived- as a cringy salesman vibe- We see real estate in an elevated way, but are still really worried about coming off as too salesy. That’s not how we want to be and how we want to be perceived. It holds us back […]

Overcoming the fear of the camera

I don’t know about you, but when I signed up to be a real estate agent, I never in my wildest dreams thought that being on camera would be part of my job description. But here we are… It was a few years ago that I accepted that including video was an important part of […]

Real Estate’s PR Crisis and what YOU can do about it

2023 is the year that what we all knew was finally said out loud. In general, the public doesn’t respect or value real estate agents as the high level service providers that we are. We have to own our responsibility in that, and commit to conducting ourselves professionally all the time and take steps to […]

OWN Your Business So You Can Grow Your Business

My inspiration I vividly remember the moment at 24 years old when I decided to step into the world of real estate. It was 2005, a time much like 2021, full of optimism and the belief that sticking a sign in the yard could effortlessly sell a house. My inspiration? A charismatic real estate agent […]

How to Multiply Your Listings as an Agent

Every listing that you take is an opportunity to elevate your brand as an agent and generate more business. Back in the summer of twenty-twenty three we had the opportunity to list a spectacular house in Green Hills. From the vintage European lighting to the Gucci wallpaper, this home defined maximalism. Sure, we were excited […]

Business Practices that Need to DIE in 2024

Let’s talk about the business practices that need to die in the twenty-twenty four selling season.  Things like door knocking and cold calling have been acceptable business practices for real estate agents, but that needs to change. But just because we can do something doesn’t always mean we should.  Ask yourself, “how do I want […]