Redefining the Realtor & Elevating the Industry

Lacey Newman is a luxury listing agent, TV host, and real estate coach obsessed with improving the agent’s image with new expectations of our profession for our clients and ourselves.

hi there, I'm lacey.

Leading Luxury Listing Agent & Host of The American Dream: Selling Nashville

I’m Lacey Newman, co-founder of the Heard Newman Team at COMPASS a RealTrends top 1.5% team and the #5 small team in the state of Tennessee in 2021. For nearly the last 20 years I have been a leading luxury listing agent, curating effective sales strategies for hundreds of clients including industry leaders, celebrities and professional athletes. 

my mission

Helping women create businesses that give them the security and freedom that only comes with having something that is all your own.

free video training

Listing Luxury

Get the behind the scenes secrets of how the most successful agents are using elevated video campaigns to exponentially elevate their businesses.

We started this year with $150 million worth of listings in our pipeline for ONE big reason: VIDEO. Sure, everyone knows video is important, but not everyone is fully capitalizing on them to not only sell their listings, but build their brand. In this free training, I will show you exactly how we leverage video to grow our business year after year.

my free signature masterclass

Elevated Empire blueprint

5 Steps to Building Your Real Estate Business - Your Way.

Watch the Elevated Living Video Series

See how I leverage video to successfully sell luxury listings

Sure, everyone knows video is important, but not everyone is fully capitalizing on the power of video to not only sell their listings, but build their brand.

private podcast

Buyers, Boundaries & Balance

4 Podcast Episodes to Help You Elevate Your Business Without Burning Out

the latest on the blog

Breaking the Feast or Famine Cycle: Strategies for Consistent Listings

The Ultimate Guide to Forming a Real Estate Partnership

My Foolproof Hiring Strategy For Team Support

Why Your Annual Goals Don’t Matter

Steal Back Your Time

Unlock The Truth Behind Social Media For Realtors

How to not get sacked when sellers are stressed

The End of Clear Cooperation?

Divorce, Despair, and a $150M Dream

The Commission Bait & Switch and How You Can Avoid It

Embrace your success: why hiring help is your next power move

5 ways to love your real estate business in any market

The plunge I never wanted to take- and why I did…

Ready to build a team that supports your strengths? Our decade-long partnership that defied the odds

My Journey Through Personal Branding

You’re going to struggle if you can’t do this…

The #1 thing holding agents back

One quick fix to get more referrals from past clients

I’m still young…for a real estate agent!

See Real Estate Differently 

Overcoming the fear of the camera

Real Estate’s PR Crisis and what YOU can do about it

OWN Your Business So You Can Grow Your Business

How to Multiply Your Listings as an Agent

Business Practices that Need to DIE in 2024

The Heard Newman Team: Nashville Luxury & New Construction Specialists